Naturally there is a limit to how much I can give away publicly about my tipping strategy - in the same way that a football manager would be scoring an own goal if he allowed the opposition to see his tactics board ahead of the game.
But here I outline some of the more general principles behind my selective betting approach, plus details regarding the choice and frequency of tips.
If you are serious about making long-term profits from betting, it is crucial you remain disciplined at all times. I choose my recommended bets carefully in order to maximise profits.
Most of my selections are geared toward the bigger racedays when the markets are at their strongest, or in the more competitive races on quieter days. This will give clients a better chance of getting their money on at the advertised prices.
I know only too well that some bookmakers are very quick to cut prices or knock punters back with restrictions on how much money they will take at the odds requested.
There will of course be losing days as well as winning days, and it is important to be calm about both outcomes. Discipline is the key as you experience the peaks and troughs of the betting year. Remember, it is long-term profits I am most interested in achieving, rather than short-term gains.
Choice and Frequency of Tips
Most of my recommended bets are at each-way prices, although I may occasionally advise a win-and-place approach in certain cases in order to maximise the win potential of the bet whilst safeguarding the total amount staked via the place part.
For example, instead of advising 2 pts each way on a 12-1 chance in a 16+ runner handicap, I may opt for 3 pts win, 1 pt place. Each bet is treated on its merits depending on the circumstances at the time.
The points system I use is graded 1-5 (1 pt=minimum bet, 5 pts=maximum bet). It is up to the individual client how much he or she stakes per point. I advise setting up a 100-point bank (to cover for any extended losing runs) and betting at £100 per point, provided your budget allows. But you should tailor it to suit your own circumstances.
There are occasions when I will put up a win-only bet. Generally speaking, these are at prices of 9-2 or under, depending on the type of race. I rarely tip at under 3-1 and never below 2-1.
As for the number and frequency of tips, this varies according to the quality of racing. On Saturdays and 'festival' weekdays, anything from one to four tips. On ordinary days, probably one or two at most.
One thing I can guarantee is that I won't be tipping every day, although we carry updated bulletins on our free-to-view Horse's Mouth column and Blogs page, so it's worth visiting the site regularly to pick up useful snippets of news and information.